2024 has been an incredible year for incentive travel, with companies around the world rewarding their top performers with once-in-a-lifetime trips to breathtaking destinations.
Whether it’s the charm of cobblestone streets in Europe, the raw beauty of Africa’s wilderness, or the vibrant culture of iconic cities, these incentive trips have left unforgettable impressions. Let’s dive into our favourite picks of the year and find out why these destinations stood out.
Prague, Czech Republic: Where History Meets Creativity
Activity Highlights: Stroll through charming cobblestone streets, marvel at iconic landmarks like the Mirror Chapel, sightsee on an e-bike for a fresh perspective, watch a private opera performance, learn the polka dance, craft your own glass masterpiece, ride a vintage tram through the city, indulge in a scenic city river tour, savour tapas with a Czech twist, engage in an interactive iPad rally through UNESCO World Heritage sites in the city centre and mint your own keepsake coin.
Prague’s timeless beauty and unique blend of activities make it a standout destination for incentive travel. Imagine starting the day with a stroll along cobblestone streets, lined with gothic spires and pastel-coloured buildings.
A highlight for many was the visit to the Mirror Chapel – a space so awe-inspiring that even the most seasoned travellers were left speechless. Widely regarded as one of the world’s most stunning libraries, this 18th-century Baroque masterpiece dazzled with gilded mirrors, vibrant frescoes, astronomical globes, and exquisite portraits. Stepping inside felt like entering a fairytale.
Teams embraced the city’s creative side by crafting glass art in traditional Czech workshops and minting their own souvenir coins. Adventurers took to the streets on e-bikes and also hopped aboard a vintage tram to explore the city’s hidden gems.
Why It’s Perfect for Incentives: Prague balances rich history, exciting activities, and a creative edge. Each moment felt like a bucket-list experience, leaving attendees with memories they’ll always associate with your organisation.
READ RELATED CONTENT: Discovering Prague: The Perfect Incentive Destination
Zimbali, South Africa: A Coastal Escape
Activity Highlights: Lush forest trails, bird-ringing, python tracking, beach escapes, flame-grilled dining and Segway rides along Durban’s iconic beach promenade.
Nestled along South Africa’s breathtaking Dolphin Coast in KwaZulu-Natal, Zimbali is a beautiful tropical coastal estate where lush green forests meet sparkling oceans. We stayed at The Capital Zimbali Resort in the estate where we were met with luxury and natural beauty. Upon arrival, guests were greeted by panoramic ocean views and the gentle rustle of lush forest trails.
The activities here catered to every type of traveller. Thrill-seekers embarked on Segway rides along Durban’s iconic promenade or tracked pythons in the wild. Nature enthusiasts revelled in bird-ringing excursions observing various bird species in the area, giving them tracking tags and releasing them back into the wild. Relaxation travellers lazed on sun-drenched beaches and poolside swimming. And the evenings? Flame-grilled dining with a variety of South African specialties each a celebration of local flavours.
Why It’s Perfect for Incentives: Zimbali’s diverse offerings ensured that every team member felt included, inspired, and recharged, making it a rewarding journey for all.
READ RELATED CONTENT: Discover Zimbali: A Coastal Forest Haven Right On Your Doorstep
Qwabi Private Game Reserve, South Africa: A Safari Paradise
Activity Highlights: Thrilling game drives, wildlife spotting, immersive nature experiences with stunning scenery, indulgent spa treatments, luxury amenities and savouring world-class culinary delights.
For those seeking a true African adventure, Qwabi Private Game Reserve delivered beyond expectations. Set in a malaria-free region, this reserve offered the rare chance to spot Africa’s Big Five (elephant, lion, leopard, rhino and buffalo) and over 5,500 other species in their natural habitat.
Each day began with thrilling game drives, where teams marvelled at lions lounging under acacia trees and elephants splashing in watering holes. The reserve’s luxury accommodation at LETAMO provided a serene retreat after a day in the wild. Guests indulged in spa treatments and gourmet dining while soaking in the breathtaking landscapes.
Why It’s Perfect for Incentives: Every wildlife encounter felt like a bucket list moment as they can only be found on this side of the world. The serene beauty of Qwabi also makes it ideal for a digital detox. It’s the perfect antidote for recharging batteries and boosting the productivity of high-performing teams.
Scotland: A Journey Through Time
Activity Highlights: Wander through Edinburgh’s enchanting cobblestone streets, uncover the secrets of Urquhart Castle, and soak in the rugged beauty of the Scottish Highlands. Enjoy whisky tastings in a wine cellar, explore the charm of Fort Augustus, and uncover Scotland’s centuries-old history.
Scotland’s capital, Edinburgh, is a city where centuries-old history meets modern charm. Teams wandered through its enchanting streets, uncovering tales of ancient castles and historic landmarks.
Whisky tastings in traditional wine cellars brought teams together, while excursions to the Scottish Highlands provided moments of mystery and sweeping views. From Fort Augustus to the rugged beauty of the Highlands, Scotland’s natural and cultural heritage was on full display.
Why It’s Perfect for Incentives: Scotland strikes the perfect balance for high performers with its mix of urban and countryside options. Add in its centuries-old history, rustic architecture and luxury accommodations and you have a destination that encapsulates the best of both worlds. Your team will feel like royalty on this trip, with the knowledge that you appreciate their efforts.
READ RELATED CONTENT: Scotland as an Incentive Travel Destination
Why Incentive Travel Matters
Incentive trips are more than just rewards; they’re a chance to inspire, connect, and celebrate achievements. Each destination on this list offered unique experiences that not only delighted attendees but also reinforced the values and vision of their organisations. By creating lasting memories in extraordinary settings, these trips ensured that top performers felt truly valued and motivated to reach even greater heights.
As 2025 approaches, we can’t wait to see what new adventures await. Where will your team’s next journey take them?